This article is an excerpt from our new live, online class, Google Earth Pro for Real Estate Professionals. The next session of this class will be presented via GoToTraining by Eric Pimpler on July 29th from 9:30 AM to 5:30 PM central time.
Skills acquired in this course:
- Learn how to import all your properties into Google Earth Pro in seconds
- Add land parcels and attach information
- Symbolize your properties with built in real estate icons or custom icons that represent your agency
- Add property information including photos, videos, links to files and websites, sales information, detailed property information
- Display neighborhood information including census demographics, traffic counts, detailed tax appraisal information
- Add information from third parties such as Zillow, Trulia, and others
- Provide driving directions to properties
- Email information to clients or place on a web server
- Printing maps
- Embed maps into presentations
- Create movies that highlight your properties
- Keep your data fresh
- Get terrain information
In this article you’ll learn how to add neighborhood information to your Google Earth display. This can be used as supporting information for your property locations. Google Earth Pro includes several useful datasets for real estate professionals including demographics, parcel information from local tax appraisal entities, and traffic counts for street intersections.
Google Earth Pro includes demographic information in the Layers panel by selecting Layers –> Earth Pro –> US Demographics. Various levels of demographic information including state, county, census tract, and census block can be obtained by clicking the man/woman icon. By default Google Earth will use data from the most current year (2011 at this time), but you can also obtain projections for the year 2016. You can select from the following demographic variables: age, education, gender, households, income, marital status, and vehicle availability.
You can also create a thematic map from any of the demographic variables by selecting the ‘Download Map’ link provided in the info window. This will add a new temporary layer to the Places panel, a legend describing the map, and the data for the demographic variable being mapped. Keep in mind that this is a temporary layer so you’d need to save the data to a new KML file if you want to keep the data beyond the current Google Earth session.
Another Google Earth Pro dataset is US Parcels. This contains parcel boundary and attribute information for select areas. This dataset contains information for millions of parcels across the U.S. As you zoom in further, icons identifying the parcel type will appear and you can then click these individual icons to obtain parcel details in an info window.
Google Earth Pro also contains daily traffic count data for various locations across the US. When you click the ‘Car’ icon an info balloon displays traffic counts for surveys in various years along with site information including the nearest cross street, direction from the count to the cross street, and the distance to the nearest cross street.
Learn more about Google Earth Pro in our upcoming live, online class, Google Earth Pro for Real Estate Professionals.